GMSA Legal is a boutique estate planning & probate law practice based in Los Angeles. As a one man shop, GMSA Legal offers superior personalized attention and caters predominantly to a Spanish-speaking, Latin American clientele.
The initial project was to design a new business card, but expanded to a logo design and branding concept.
The key goals in this project were to convey confidence, professionalism, and to speak more directly to a Latino audience.
Simple on its surface, this block letter icon and customized word mark set a flexible stage for grid patterns that can be adapted to any use case. The icon was inspired by geometric patterns in Latin American textiles and goods. The icon can be repeated on its own or act as the focal point among other geometric forms to reference the everyday objects in the Latino home.
